Mission Challenger created the Sardines challenge group in April 2009 in a pub in Soho.
His plan was to challenge ordinary citizens to complete a myriad of different missions. Some were extreme. Some were designed to push people out of their comfort zone. Some were just plain fun.
Missions where there was no option but to achieve. There was no backing down. There was no denying the challenge.
1 challenge a month for 1 year.
The first 12 months consisted of everything from growing a moustache to chatting with a tramp to making my own alcohol.
It also included doing a stand up comedy gig and running a marathon but I don't have photos of them. It was 2010. In terms of my understanding of social media, that's pretty much the stone ages. Little did I know that 7 years later I would lamenting my lack of documentation of my idiotic activities. Basically, I'm sorry there aren't more photos!
(I've written a book about the first 12 months. Check it out HERE)
3 years later and the Sex for Sardines group (don't ask about the name, it was poorly thought out and, if I'm honest, it's a little bit embarrassing) was still growing (very slowly) and the activities the challengers got up to became more and more extreme.
Urban Gardening!
Red Dog Saloon Devastator Challenge!
UK's Hottest Curry Challenge!
Coca-Cola Truck Hunt!
The World Black Pudding Throwing Championships!
Tough Mudder!
Balloon Sword Fight Flashmob at the Tower of London! (Yes, that is a man in a gorilla outfit!)
Zombie Run!
The Monopoly Pub Crawl!
The UK's Longest Bungee Jump in a Superman Onesie!